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Reinventing Men's Basics

Premium Fabrics

Smart Design

Simple Shopping

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Athletic Bestsellers

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Riptide
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True Navy
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True Black
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Stardust Heather
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We Make This Easy

  • Try On Guarantee

    If you don’t love your first pair of underwear,

    it’s on us.

  • Daily Wear System

    Our products work together in a radically-efficient Daily Wear System.

  • Weldon Blue Loyalty Program

    Place one order to unlock free shipping. Level up for even more rewards.

Fabric Innovation

We custom blend the world’s best fibers into even better fabrics, ones that perform as great as they feel.

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Socks For Every Day Wear

Perfect for the gym, a run, or daily wear. You’ll be more comfortable in these socks.

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Designed With Versatility In Mind

Layerable tees. High tech thermals. Naturally soft sweatshirts. All of our tops are designed with comfort, performance, and versatility in mind.

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Pants For All Occasions

Upgrade to grownup sweatpants, or pick up a pair of high-tech pants for travel, weekends, and work.

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Complete The Look

From bags and wallets, and hats to slippers, every detail matters. Look good and feel good wherever you’re going.

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You could be more comfortable

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