Dawn of a New Denim
Dawn of a New Denim
18 months ago, we set out to design a pair of jeans like nobody else could. The result: our utterly timeless, yet truly innovative SILVER Denim.
18 months ago, we set out to design a pair of jeans like nobody else could. The result: our utterly timeless, yet truly innovative SILVER Denim.
The Difference Is in the Details
-
Made with Anti-Odor SILVER
A first for denim—so you can spend less time doing laundry.
-
Ozone Rinsed
To lock in the jeans’ natural dye (without using any water).
-
Updated Hardware
Powder-coated and matte-finished buttons and rivets.
-
Reflective Seam Tape
A distinctive feature if you’re cuffing your jeans.
-
The Science of SILVER
-
We utilize a real-live nanotechnology to bind antimicrobial Ionic+™ SILVER to our jeans.
-
Why? Because SILVER naturally removes tiny microbes that cause odor. The less microbes, the better your jeans smell. The better they smell, the less you have to wash ‘em. And the less you have to wash ‘em, the better they look. It’s a beautiful cycle.
-
-
-
“Best fitting jeans I’ve ever had.”
“Best fitting jeans I’ve ever had.”
Bernardo P.
Bernardo P.