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Dawn of a
New Denim

Dawn of a
New Denim

18 months ago, we set out to design a pair of jeans like nobody else could. The result: our utterly timeless, yet truly innovative SILVER Denim.

18 months ago, we set out to design a pair of jeans like nobody else could. The result: our utterly timeless, yet truly innovative SILVER Denim.

The Difference Is in the Details

  • Made with Anti-Odor SILVER

    A first for denim—so you can spend less
    time doing laundry.

  • Ozone Rinsed

    To lock in the jeans’ natural dye
    (without using any water).

  • Updated Hardware

    Powder-coated and matte-finished
    buttons and rivets.

  • Reflective Seam Tape

    A distinctive feature if you’re cuffing your jeans.

The Science of SILVER

  • We utilize a real-live nanotechnology to bind

    antimicrobial Ionic+™ silver to our jeans.

  • Why? Because SILVER naturally removes tiny microbes that cause odor. The less microbes, the better your jeans smell. The better they smell, the less you have to wash ‘em. And the less you have to wash ‘em, the better they look. It’s a beautiful cycle.

“BEST FITTING JEANS
I'VE EVER HAD”

“BEST FITTING JEANS
I'VE EVER HAD”

Bernardo P.

Bernardo P.

Now Go Get Your Denim